Milan's pioneering concept store, merging a curated edit of luxury fashion, art, and design.
ORIGIN
Italy
PRICE TIER
luxury
Founded by former fashion editor Carla Sozzani, 10 Corso Como opened in Milan in 1991, pioneering the concept store as a “living magazine.” Housed in a former garage, it transformed retail into an experiential destination by uniting a fashion and design boutique with a gallery, bookshop, restaurant, and garden courtyard. The space is defined by its curated, narrative-driven approach, weaving together products and culture to create a complete lifestyle vision. Its selection includes avant-garde and established luxury fashion from designers like Maison Margiela, Balenciaga, and Sacai, alongside niche fragrances, design objects, and an extensive collection of art and photography books.