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100%

Californian sports performance brand known for its high-tech eyewear and deep roots in motocross culture.

ORIGIN

United States

PRICE TIER

premium

Founded in 1982 and later revived by Ludo Boinnard and Marc Blanchard, 100% is a Californian sports performance brand deeply rooted in motocross Americana. Originally recognized by its iconic logo on factory racing equipment in the 1980s, the brand has evolved into a major player in modern cycling, mountain biking, and baseball.

Featured Items

HYPERCRAFT Replacement Lens HiPER Red Multilayer Mirror

HYPERCRAFT Replacement Lens HiPER Red Multilayer Mirror

$69.95

SPEEDCRAFT SL Nose Bridge Kit - Short - Matte Metallic Digital Brights

SPEEDCRAFT SL Nose Bridge Kit - Short - Matte Metallic Digital Brights

$24.95

S3 LE RBH Gloss Blue Holographic HiPER Royal Blue Mirror Lens

S3 LE RBH Gloss Blue Holographic HiPER Royal Blue Mirror Lens

$189.95

EASTCRAFT Soft Tact Cool Grey HiPER Crimson Silver Mirror Lens

EASTCRAFT Soft Tact Cool Grey HiPER Crimson Silver Mirror Lens

$119.95

SPEEDCRAFT XS Polished Translucent Mint Blue Topaz Mirror Lens

SPEEDCRAFT XS Polished Translucent Mint Blue Topaz Mirror Lens

$149.95

SPEEDCRAFT Replacement Lens - Clear/Smoke Photochromic

SPEEDCRAFT Replacement Lens - Clear/Smoke Photochromic

$89.95

HYPERCRAFT® XS Replacement Lens HiPER® Crimson Silver Mirror

HYPERCRAFT® XS Replacement Lens HiPER® Crimson Silver Mirror

$69.95

ATSUTA Polished Tortoise GreyGreen Lens

ATSUTA Polished Tortoise GreyGreen Lens

$195.00