Californian sports performance brand known for its high-tech eyewear and deep roots in motocross culture.
ORIGIN
United States
PRICE TIER
premium
Founded in 1982 and later revived by Ludo Boinnard and Marc Blanchard, 100% is a Californian sports performance brand deeply rooted in motocross Americana. Originally recognized by its iconic logo on factory racing equipment in the 1980s, the brand has evolved into a major player in modern cycling, mountain biking, and baseball.