100% eyewear

Originally founded in 1982 by Drew Lien, 100% Eyewear established its identity by providing motocross racers with high-performance goggles and equipment. After a period of dormancy, the San Diego-based brand was revitalized in 2012, expanding its focus to become a leading name in sports performance eyewear. While its heritage is in motocross, 100% now designs technically advanced sunglasses and goggles for cycling, baseball, and snow sports. The brand is recognized for its large, shield-style lenses and distinctive, aggressive design language that merges retro-inspired silhouettes with modern technology.

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