An American luxury brand known for its industrial hardware, utilitarian design, and subversive street culture influences.
ORIGIN
USA
PRICE TIER
luxury
Founded in 2015 by self-taught American designer Matthew M. Williams, 1017 ALYX 9SM channels a unique aesthetic born from the skate, punk, and club subcultures of his California youth. Originally launched in New York City as a womenswear label and now based in Italy, the brand quickly gained a cult following for its blend of luxury craftsmanship and street-inflected utility. Williams, who previously honed his skills working with Kanye West and Lady Gaga, merges technical innovation with a distinctively industrial edge. The brand’s signature is its rollercoaster buckle, a piece of hardware inspired by a trip to a Six Flags theme park that has become a recognizable emblem on belts, bags, and apparel.