London-based footwear brand known for its clean glamour, architectural details, and luxury-quality craftsmanship.
ORIGIN
United Kingdom
PRICE TIER
contemporary
Founded in 2020 in London by former fashion buyer Fiona Brown and sportswear designer Kim Kelly, 10th Floor emerged as a contemporary footwear label balancing minimalism with dramatic flair. The founders' backgrounds directly inform the brand's ethos, merging commercial wearability with sharp, architectural design. The brand’s aesthetic, described as "clean glamour," focuses on sculptural details and feminine silhouettes that feel polished yet directional. 10th Floor offers a curated range of heels, sandals, and flats, with signature styles like the caged-toe Manhattan heel and the square-toed Paloma. The brand prioritizes comfort and luxury-level craftsmanship, utilizing premium materials to create statement shoes that serve as elevated closet staples for the modern woman.