11.11

Founded in 2008 in New Delhi by Shani Himanshu and Mia Morikawa, 11.11 / eleven eleven is an eco-luxury label rooted in a strict "seed-to-stitch" philosophy. Himanshu, a National Institute of Fashion Technology graduate who later studied in Milan, brings a deep understanding of both Indian heritage crafts and contemporary global design. The brand is celebrated for its mastery of indigenous textiles, particularly handspun Khadi denim, Kala cotton, and 200-count Mul, all dyed exclusively with 100% natural, plant-based colors like its signature proprietary indigo paste.

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