Indian luxury brand known for its artisanal craftsmanship and seed-to-stitch philosophy using natural dyes and handwoven textiles.
ORIGIN
India
PRICE TIER
luxury
Founded in 2009 by Shani Himanshu and Mia Morikawa, 11.11 / eleven eleven is a luxury fashion label based in New Delhi, India. The brand is built on a “seed to stitch” philosophy, emphasizing slow fashion and deep connections between farmers, weavers, and artisans. Central to its identity is the use of indigenous materials like Kala cotton and Khadi denim, which are transformed through heritage techniques such as hand-spinning, hand-loom weaving, and miniature tie-dye (bandhani). All dyeing is done with 100% natural ingredients, a process that not only creates a unique color palette but also allows for the recycling of nitrogen-rich wastewater for fertilizing local crops.