12 storeez

Founded in 2014 by twin sisters Irina and Marina Golomazdina, 12 STOREEZ began as a Russian digital-first brand built on releasing 12 monthly capsule collections. Initially gaining traction through Instagram, the brand has since evolved its philosophy to “less is more.” In 2022, 12 STOREEZ strategically shifted into the premium market, slowing down its production cycle to focus on creating timeless, high-quality garments for both women and men. This pivot emphasizes perfected cuts, elevated fabrics like cashmere and premium wools, and meticulous attention to detail, designing pieces intended to be cherished for years. The brand’s aesthetic is rooted in a clean, minimalist style, featuring a palette of neutral and natural colors that ensures versatility across its collections of tailored outerwear, soft knits, and refined basics.

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