120% lino

Founded in the 1980s by Alberto Peretto, 120% Lino is an Italian brand that pioneered the concept of luxury linen fashion. The founder's vision was sparked by a vintage linen jacket discovered in London's Camden Market, inspiring a collection that treats the humble fabric with high-end attention. The brand is celebrated for its specialized garment-dyeing technique, where pieces are colored after being fully constructed, resulting in a uniquely soft feel and a rich spectrum of tones. This process gives the clothing its signature relaxed, yet elegant, appearance.

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