12pm studios

Founded in 2025 in the United States by fashion creator Jeneé Naylor and photographer Joshua Prieto, whose editorial eye and visual storytelling inform the brand's striking aesthetic, 12PM Studios is a contemporary eyewear brand rooted in the concept of attainable luxury. The name itself reflects the brand’s ethos—inspired by the sun at its peak, symbolizing balance, clarity, and intentionality. 12PM Studios offers a range of unisex frames that blend timeless silhouettes with modern, architectural details. Signature styles like the oversized NYC and the sculptural Milan are crafted to elevate everyday moments, appealing to a community that values sophisticated, versatile design. The brand’s aesthetic is defined by bold shapes, thoughtful colorways, and meticulous construction, ensuring each piece feels personal and polished. Since its launch, 12PM Studios has quickly gained traction, celebrated for its limited-edition drops and strong community engagement. By prioritizing purposeful craftsmanship and a highly curated aesthetic, the brand continues to redefine the modern luxury experience for a new generation of consumers.