13 09 sr

Founded in 2021 by former Dior and Carven designer Serge Ruffieux and journalist Emilie Faure, 13 09 SR is a Parisian accessories brand born from a desire for creative freedom and responsible design. The name itself is personal, derived from Ruffieux's birth date and initials. The brand's core lies in its playful and comfortable accessories, primarily focusing on hybrid footwear that blends sportswear elements with artisanal craftsmanship. The collections feature slingbacks, mules, loafers, and slip-on shoes, often characterized by unique, hand-tied embellishments made from recycled ribbons and fabric scraps. Beyond shoes, 13 09 SR offers limited edition, jewel-like sunglasses and hand-embroidered neoprene straps.\n\nA commitment to sustainability is central to the brand's identity. 13 09 SR minimizes waste by utilizing deadstock materials like leather, satin, and velvet, and employs eco-friendly bio-acetate for its eyewear. Production is kept within Europe, with shoes manufactured in Italy and Romania and eyewear in Italy, to reduce its carbon footprint. This eco-responsible approach has quickly garnered the brand a cult following within fashion circles. The brand is sold through its e-commerce site and a curated selection of multi-brand stores worldwide, appealing to a clientele that values unique design and conscious consumption.