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180s

American winter accessories brand known for its patented behind-the-head ear warmers and performance-driven outdoor gear.

ORIGIN

United States

PRICE TIER

affordable

SPECIALIZATION

UNISEX

Founded in 1994 by Wharton Business School students Brian E. Le Gette and Ronald L. Wilson, II, 180s revolutionized winter accessories with the invention of the wrap-behind-the-head ear warmer. Based in Baltimore, Maryland, the brand was built on a foundation of solving practical outdoor problems through innovative design. The signature ear warmers quickly became a commercial phenomenon, offering a functional alternative to traditional winter hats by keeping ears warm without disrupting hairstyles or interfering with helmets and glasses.

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