French family-owned eyewear brand known for its heritage craftsmanship, innovative materials, and timeless optical designs.
ORIGIN
France
PRICE TIER
premium
Founded in 1880 by Jules Morel in the Jura region of France, Morel is a family-owned eyewear house that has preserved its independent heritage for four generations. Originally starting as a winter occupation crafting pince-nez, the brand has evolved into a globally recognized optical manufacturer. The founder, a farmer who worked with metals during the snowy months, established a tradition of meticulous craftsmanship that remains central to the brand's identity today.