Italian womenswear line known for its easy-chic casualwear and quality, craft-focused designs.
ORIGIN
Italy
PRICE TIER
contemporary
SPECIALIZATION
WOMEN
Launched in 2000, 19.70 is the contemporary womenswear line from the Venetian fashion house Seventy, founded by Sergio Tegon. The name is a direct homage to the parent brand’s founding year, channeling its legacy of Italian craftsmanship into a more relaxed, accessible context. The collection is defined by an easy-chic style, focusing on versatile and comfortable staples for a modern audience. Core offerings include sophisticated outerwear, luxe knits, and elegant dresses, all designed with an emphasis on quality materials and refined finishing.
$58.00$255.00
$89.00$170.00
$31.00$176.00
$37.00$209.00
$189.00$404.00
$110.00$183.00
$228.00$399.00
$151.00$399.00
$58.00$255.00
$89.00$170.00
$31.00$176.00
$37.00$209.00
$189.00$404.00
$110.00$183.00
$228.00$399.00
$151.00$399.00
The official brand history from the company website, detailing founder Sergio Tegon's journey, the establishment of the parent company, and the launch of the 19.70 collection in 2000.
An interview with creative director Francesca Tegon about the brand's Venetian heritage, family-run ethos, and commitment to Italian craftsmanship, reaffirming the founder's original vision.
An interview with CEO Pierpaolo Tegon discussing the brand's retail strategy, international expansion, and brand identity goals, providing insight into the current leadership's vision.
This article from the brand's journal details a collaboration with Italian design firm LAGO for Milan Design Week, where the two brands explored the dialogue between fashion and interior design.
A review of the Spring/Summer 2024 collection presented at Milan Fashion Week, highlighting its creative direction which balanced authentic tailoring with sincere design and paid homage to classic brand pieces.