British label known for its sensual, upcycled designs that blend Y2K nostalgia with surrealist graphics.
ORIGIN
United Kingdom
PRICE TIER
contemporary
Founded in London in 2020 by Lois Saunders, 1XBLUE began with the innovative concept of upcycling second-hand football scarves into form-fitting, wearable garments. This initial focus on reconstruction gave the brand a nostalgic and sporty foundation, which quickly garnered a cult following. Saunders, who graduated from Manchester School of Art, launched the brand just before lockdown, using the time to hand-make one-off or limited-run pieces that gained traction on social media.