A line from the Moncler Genius project reinterpreting the house's heritage with a contemporary, pop-culture-infused design.
ORIGIN
France
PRICE TIER
luxury
Founded in 1952 in the French Alpine town of Monestier-de-Clermont, Moncler initially produced functional gear for mountaineers. The brand became synonymous with the quilted down jacket, a product originally made to protect workers from the cold that was soon adopted by climbers and skiers. In 2003, Italian entrepreneur Remo Ruffini acquired the company, repositioning it as a global luxury brand with the motto "born in the mountains, living in the city." While retaining its performance heritage, Moncler evolved into a fashion powerhouse known for its versatile, high-quality outerwear that blends technical innovation with a distinctive, elegant style.