Privacy Policy

2 moncler 1952

A line from the Moncler Genius project reinterpreting the house's heritage with a contemporary, pop-culture-infused design.

ORIGIN

France

PRICE TIER

luxury

SPECIALIZATION

UNISEX

Founded in 1952 in the French Alpine town of Monestier-de-Clermont, Moncler initially produced functional gear for mountaineers. The brand became synonymous with the quilted down jacket, a product originally made to protect workers from the cold that was soon adopted by climbers and skiers. In 2003, Italian entrepreneur Remo Ruffini acquired the company, repositioning it as a global luxury brand with the motto "born in the mountains, living in the city." While retaining its performance heritage, Moncler evolved into a fashion powerhouse known for its versatile, high-quality outerwear that blends technical innovation with a distinctive, elegant style.

Featured Items

Learn More

Remo Ruffini
Alain Elkann InterviewsAugust 2020

Remo Ruffini

An in-depth interview with Chairman and CEO Remo Ruffini, detailing his acquisition of Moncler in 2003 and the vision that transformed it from a sporting goods company into a global luxury brand. He discusses the strategy behind the Moncler Genius project and the shift to a digital-first approach.

Read article
Remo Ruffini on Moncler’s Reset
Business of FashionSeptember 2022

Remo Ruffini on Moncler’s Reset

Following the brand's 70th anniversary, CEO Remo Ruffini discusses the strategic reset for the company, including the evolution of the Moncler Genius project to focus more on Gen-Z and cultural figures beyond fashion. The article outlines a new focus on core categories and digital experiences.

Read article
70 Years of Moncler With Remo Ruffini
HypebeastSeptember 2022

70 Years of Moncler With Remo Ruffini

In this exclusive interview, Moncler CEO Remo Ruffini reflects on the brand's 70-year history and the vision for its future. He discusses the importance of the Moncler Genius project as a 'dream' to engage a younger generation and details the 70th-anniversary celebration involving seven key collaborative designers.

Read article
HighsnobietySeptember 2022

Studying 70 Years of Moncler with Remo Ruffini

This profile explores Moncler's cultural ubiquity and brand strategy under Remo Ruffini. It covers the shift from a sportswear asset to a luxury icon, the 'Survive Fashion' ethos, and the launch of Moncler Genius as a way to stay contemporary and engage with streetwear culture.

Read article
Vogue BusinessSeptember 2022

Moncler CEO Remo Ruffini on fortune, the future — and why he doesn’t want to be defined by fashion

This interview with Remo Ruffini covers the brand's 70th-anniversary celebrations and his leadership vision. Ruffini discusses the brand's extensive list of creative collaborators and his philosophy of steering Moncler to exist beyond the confines of the traditional fashion system.

Read article