A line from the Moncler Genius project reinterpreting the house's heritage with a contemporary, pop-culture-infused design.
ORIGIN
France
PRICE TIER
luxury
SPECIALIZATION
UNISEX
Founded in 1952 in the French Alpine town of Monestier-de-Clermont, Moncler initially produced functional gear for mountaineers. The brand became synonymous with the quilted down jacket, a product originally made to protect workers from the cold that was soon adopted by climbers and skiers. In 2003, Italian entrepreneur Remo Ruffini acquired the company, repositioning it as a global luxury brand with the motto "born in the mountains, living in the city." While retaining its performance heritage, Moncler evolved into a fashion powerhouse known for its versatile, high-quality outerwear that blends technical innovation with a distinctive, elegant style.
$548.00$2,280.00
$564.00$1,223.00
$759.00$2,267.00
$173.00$754.00
$119.00$754.00
$119.00$754.00
$294.00$628.00
$218.00$1,142.00
$548.00$2,280.00
$564.00$1,223.00
$759.00$2,267.00
$173.00$754.00
$119.00$754.00
$119.00$754.00
$294.00$628.00
$218.00$1,142.00

An in-depth interview with Chairman and CEO Remo Ruffini, detailing his acquisition of Moncler in 2003 and the vision that transformed it from a sporting goods company into a global luxury brand. He discusses the strategy behind the Moncler Genius project and the shift to a digital-first approach.

Following the brand's 70th anniversary, CEO Remo Ruffini discusses the strategic reset for the company, including the evolution of the Moncler Genius project to focus more on Gen-Z and cultural figures beyond fashion. The article outlines a new focus on core categories and digital experiences.

In this exclusive interview, Moncler CEO Remo Ruffini reflects on the brand's 70-year history and the vision for its future. He discusses the importance of the Moncler Genius project as a 'dream' to engage a younger generation and details the 70th-anniversary celebration involving seven key collaborative designers.
This profile explores Moncler's cultural ubiquity and brand strategy under Remo Ruffini. It covers the shift from a sportswear asset to a luxury icon, the 'Survive Fashion' ethos, and the launch of Moncler Genius as a way to stay contemporary and engage with streetwear culture.
This interview with Remo Ruffini covers the brand's 70th-anniversary celebrations and his leadership vision. Ruffini discusses the brand's extensive list of creative collaborators and his philosophy of steering Moncler to exist beyond the confines of the traditional fashion system.