2024 rainbow

Founded in 1935 in Brooklyn, New York, by Irving Arthur Swarzman, Rainbow (often known as Rainbow Shops) has grown into a ubiquitous presence in American fast fashion. Originally established to offer a vibrant and diverse range of affordable clothing, the brand has maintained its core mission of accessibility for nearly a century. Today, Rainbow operates over 1,000 locations across the United States, Puerto Rico, and the U.S. Virgin Islands, catering primarily to teenagers and young women.

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