Swedish outdoor brand known for accessible, eco-conscious ski gear and clean Scandinavian design.
ORIGIN
Sweden
PRICE TIER
mid
Founded in 2003 by a group of friends frustrated by the lack of affordable, functional ski wear in the Swedish market, 2117 of Sweden was built to bridge the gap between high-performance technical gear and accessibility. Drawing on their collective 30 years of industry experience, the founders established a brand rooted in the philosophy that quality outdoor apparel should be available to the "common people," not just elite alpinists. The brand’s name is a poignant nod to the Swedish landscape: 2,117 meters was the original height of Kebnekaise, Sweden’s highest mountain.