NASCAR team co-owned by Michael Jordan and Denny Hamlin, known for its competitive drive and mission to advance diversity within motorsports.
ORIGIN
USA
PRICE TIER
mid
Launched in 2020 by basketball icon Michael Jordan and NASCAR driver Denny Hamlin, 23XI Racing entered the Cup Series with a dual mission: to win races and to champion diversity and inclusion in motorsports. The team, which operates out of a state-of-the-art North Carolina facility called 'Airspeed', established its disruptive presence by signing Bubba Wallace, one of the sport's most prominent Black drivers, for its inaugural season. This move immediately signaled the organization's commitment to broadening NASCAR's cultural landscape and attracting a younger, more diverse fanbase.