Danish contemporary label offering an edgy, urban take on Scandinavian minimalism with a focus on denim and leather.
ORIGIN
Denmark
PRICE TIER
contemporary
Founded in Copenhagen in 2011, 2NDDAY is the diffusion line of the established Danish fashion house DAY Birger et Mikkelsen. Created to offer a more free-spirited and urban aesthetic, the brand targets a younger, style-conscious demographic that appreciates both rock 'n' roll edge and precise tailoring. 2NDDAY is rooted in a strong denim and leather foundation, consistently reinventing classic silhouettes with unexpected details and a raw, sophisticated energy.