Danish womenswear brand known for its Scandinavian aesthetic, urban design, and focus on denim and leather.
ORIGIN
Denmark
PRICE TIER
contemporary
SPECIALIZATION
WOMEN
2NDDAY is a Danish contemporary fashion brand launched in 2011 as the sister line to Day Birger et Mikkelsen. The brand targets a style-conscious, independent woman with its free-spirited, urban designs and effortlessly feminine personality. Rooted in a clean Scandinavian aesthetic, 2NDDAY's collections are built on a foundation of denim and leather, accented with a sophisticated rawness. The brand is known for its use of high-quality materials such as cashmere and suede, offering a range of outerwear, tailored pieces, and seasonal trend items.
$24.00$199.00
$24.00$199.00
$24.00$199.00
$24.00$199.00
$24.00$199.00
$24.00$199.00
$24.00$199.00
$24.00$199.00
$24.00$199.00
$24.00$199.00
$24.00$199.00
$24.00$199.00

The official brand history outlining its 2011 launch as the "free-spirited" sister line to Day Birger et Mikkelsen, focusing on Scandinavian minimalism, denim, and leather.
Industry update confirming 2NDDAY's participation in the August 2024 CIFF trade show, highlighting its continued presence in the Scandinavian fashion landscape alongside its parent brand.
A detailed brand profile describing 2NDDAY's positioning as a progressive, "rule-breaking" sister brand to Day Birger et Mikkelsen with a focus on leather, denim, and tailoring.
A retrospective of creative direction work for 2NDDAY, including brand identity, packaging, and multiple seasonal campaigns (SS15-SS18), showcasing the brand's visual evolution.