New York-based men's underwear brand known for its innovative Contour Pouch and performance-focused designs.
ORIGIN
USA
PRICE TIER
premium
Founded in 1991 by Gregory Sovell, 2(X)IST is a New York-based fashion label that revolutionized the men's underwear market with the creation of the Original Contour Pouch. The brand quickly established itself as a design leader, offering superior fit and performance functionality that transformed a basic garment into a style essential. Initially gaining significant traction by marketing to the gay community, 2(X)IST grew into a major competitor for established brands like Calvin Klein, known for its sexy, confident, and modern aesthetic. The brand's design philosophy centers on accentuating the male form through clean lines and innovative materials.