3brand

Founded in 2021 in Los Angeles by NFL quarterback Russell Wilson and Grammy-winning artist Ciara, 3BRAND is a children’s sportswear label rooted in the intersection of sports, music, and fashion. The brand’s identity is built around a "Why Not You" philosophy, aiming to inspire youth through activewear that supports movement and everyday play. 3BRAND’s core offerings feature performance-driven athletic apparel, including graphic tees, cozy French terry shorts, and flexible sweatpants designed for all-day comfort and durability. The aesthetic leans heavily into sporty, accessible streetwear, utilizing moisture-wicking fabrics, bold logos, and relaxed fits tailored for active kids. The brand’s signature lightning bolt logo, originally hand-drawn by Wilson, serves as a recurring motif across its collections.

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