3x1

Founded in 2011 by denim entrepreneur Scott Morrison, 3x1 began with a unique atelier concept in New York City that invited customers into the jean-making process. The brand quickly became known for its exceptional selvedge denim, sourced from the world’s finest mills, and its commitment to transparent, high-quality production. Initially praised for its bespoke services and for popularizing the raw, frayed hem, 3x1 built a reputation on perfect fit and fabric-first design. Its name, pronounced “three by one,” refers to the traditional Right Hand Twill weaving construction used in denim.

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