Los Angeles-based streetwear label known for its signature red armband and hybrid of West Coast grit with elevated craftsmanship.
ORIGIN
USA
PRICE TIER
premium
Founded in 2015 by Guillermo Andrade, 424 emerged from the pioneering Los Angeles concept store, FourTwoFour on Fairfax. The brand translates a raw, urban aesthetic into a high-end streetwear context, drawing inspiration from contemporary art, social commentary, and Andrade’s own Guatemalan roots and Californian upbringing. Initially gaining a cult following for its iconic red armband on distressed denim jackets—a statement on police brutality—424 has evolved to offer a full ready-to-wear collection that merges workwear silhouettes with a refined, avant-garde sensibility. The brand is recognized for its meticulous approach to production, with Andrade emphasizing the development of custom fabrics and washes to create unique, high-quality garments.