437
A Canadian lifestyle brand known for its flattering, minimalist designs that began in swimwear and evolved into activewear.
ORIGIN
Canada
PRICE TIER
contemporary
Founded in 2017 by best friends Hyla Nayeri and Adrien Bettio, 437 began as a solution to a common problem: finding swimwear that was both flattering and comfortable. The Canadian brand, named after the founders' university house address, was launched without investors or formal design experience, fueled by the duo's entrepreneurial drive. Initially focused on minimalist, curve-hugging bikinis designed to inspire confidence, the brand quickly gained a following on social media and has been seen on celebrities like Kylie Jenner, Jennifer Lopez, and Alix Earle.
Featured Items
The V Legging
$95.00
The Cropped Cardigan
$95.00
The Square Tank
$90.00
The Essentials Legging
$95.00
The Bare Onesie
$115.00
The Essentials Legging
$76.00$95.00
The Halter Tank
$85.00
The Halter Bra
$85.00
The V Legging
$95.00
The Cropped Cardigan
$95.00
The Square Tank
$90.00
The Essentials Legging
$95.00
The Bare Onesie
$115.00
The Essentials Legging
$76.00$95.00
The Halter Tank
$85.00
The Halter Bra
$85.00