Berlin-based label by DJ Max Kobosil, known for its utilitarian, rave-ready streetwear rooted in techno culture. [2, 3, 8]
ORIGIN
Germany/Italy
PRICE TIER
luxury
Born from the creative union of Berlin DJ and producer Max Kobosil and Milanese fashion entrepreneur Claudio Antonioli, 44 LABEL GROUP launched in 2020. The brand’s name is a direct reference to the former postal code of Neukölln, the Berlin district where Kobosil grew up, grounding the label in authentic subcultural roots. It translates the raw, energetic spirit of the city's techno and rave scene into a uniform for a global community, built on values of freedom, acceptance, and respect. The brand started as an extension of Kobosil's merchandise, which, due to high demand and a focus on quality, evolved into a full-fledged fashion house.