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'47 brand

Boston-born sports lifestyle brand famous for its relaxed '47 CLEAN UP caps and heritage-inspired fan apparel.

ORIGIN

United States

PRICE TIER

mid

Founded in 1947 by Italian immigrant brothers Arthur and Henry D’Angelo, '47 began as a humble street cart selling pennants outside Boston’s Fenway Park. Today, it stands as a premier sports lifestyle brand, bridging the gap between die-hard fandom and casual streetwear. Unlike competitors focused on performance tech, '47 is defined by its "broken-in" aesthetic—best exemplified by the '47 CLEAN UP, a relaxed, garment-washed dad hat that has become a global wardrobe staple.

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