4am

Founded in 2021 by Jade Beguelin and medical student Sabrina Sadeghian, 4AM Skin is a beauty brand built for those who embrace an active social life. It rejects restrictive wellness culture with the motto, “No Sacrifices, Just Skincare,” offering a simplified routine for a generation tired of multi-step processes. The brand’s core philosophy is “skinimalism,” centered on its two hero products: the Rise and Rest serums. These all-in-one formulas are based on circadian rhythm research and designed to protect skin during the day and repair it at night, mitigating the effects of lifestyle factors like late nights, alcohol, and environmental stressors.

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