A clean fragrance brand creating mood-inspired, genderless scents with a focus on sustainable and vegan ingredients.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2022 by serial entrepreneur Divya Gugnani, 5 SENS is a clean fragrance brand born from the founder’s personal journey. After an autoimmune diagnosis led to sensitivities to traditional perfumes, Gugnani, who also co-founded Wander Beauty, set out to create complex, clean scents without compromising on quality. The brand's philosophy centers on creating mood-based, genderless fragrances designed to be an extension of one's energy. Each scent is developed in collaboration with a French master perfumer, blending artisanal expertise with a modern, wellness-focused approach.