A fan apparel brand known for its fashion-forward approach to licensed women's sportswear.
ORIGIN
USA
PRICE TIER
affordable
Founded in 1995 in Miami, 5th & Ocean carved out a niche by creating fashion-focused licensed apparel for sports fans, with a particular emphasis on the women's market. The brand translates current trends into official gear for major leagues like the NFL, MLB, and NBA, offering an alternative to standard jerseys and graphic tees. Its success in bridging fashion and fan culture led to its acquisition by headwear giant New Era Cap in 2009, a move intended to accelerate New Era's expansion into a comprehensive lifestyle brand.