66 north

Founded in 1926 by Hans Kristjánsson, 66°North was created to produce protective outerwear for Icelandic fishermen braving the harsh North Atlantic elements. This origin story is central to the brand's identity, embedding a deep commitment to durability, functionality, and quality that was initially a matter of life and death. For nearly a century, the brand has evolved from making workwear for fishermen and the national search and rescue teams into a globally recognized name that blends its rugged heritage with modern, versatile design. Today, 66°North is known for its premium technical jackets, parkas, and fleece, which are designed and tested in Iceland to withstand unpredictable weather while maintaining a stylish, urban-friendly appeal.

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