69

Founded in 2011 by an anonymous designer, 69 is a Los Angeles-based lifestyle brand that champions an all-inclusive, non-gender, and non-demographic approach to fashion. The brand is primarily recognized for its playful and oversized silhouettes crafted almost exclusively from denim, a material the designer considers universal and timeless. By concealing their identity, the founder shifts the focus entirely to the clothing and the community that wears it, rejecting the ego often associated with high fashion. This philosophy of inclusivity is central to the brand's identity and is reflected in its casting, which features a diverse range of ages, races, and body types.\n\nAll of 69's garments are manufactured in Los Angeles, produced in partnership with small, family-owned businesses within a tight radius of the city center. This commitment to local production underscores the brand's values of community and craftsmanship. The designs themselves, which include items like cocoon dresses, extreme wide-leg pants, and fringe masks, are both comfortable and conceptually driven. The brand's cultural significance was solidified with a 2018 solo exhibition at the Museum of Contemporary Art (MOCA) in Los Angeles, titled \"69: Déjà Vu,\" which surveyed its influential designs and cemented its status as a pioneer in the gender-fluid fashion movement.