American beverage brand known for its crisp, caffeine-free lemon-lime soda and iconic Uncola marketing legacy.
ORIGIN
United States
PRICE TIER
affordable
Founded in 1929 in St. Louis, Missouri, by Charles Leiper Grigg, 7UP is an iconic American beverage brand recognized for its crisp, caffeine-free lemon-lime soda. Originally launched as "Bib-Label Lithiated Lemon-Lime Soda" just before the Wall Street Crash, the brand quickly shortened its name and carved out a unique identity in a cola-dominated market.