Italian fashion label known for its data-driven contemporary essentials and versatile, minimalist design.
ORIGIN
Italy
PRICE TIER
contemporary
Launched in 2018, 8 by Yoox is the in-house label of the global online fashion retailer, YOOX. The brand was established as a pioneering experiment in merging technology and fashion, using artificial intelligence to inform its design process. By analyzing data from social media, online magazines, and customer shopping patterns, the brand’s creative team develops collections of modern essentials for both women and men. The core offering consists of versatile apparel, footwear, and accessories designed with clean lines and a predominantly neutral color palette, intended to form a timeless and functional wardrobe.