99%is

Founded in 2012 by South Korean designer Bajowoo, 99%IS- (Ninety Nine Percent Is) emerged from his deep-rooted fascination with underground punk culture. The Seoul-based label quickly gained traction for its visceral, futuristic interpretation of street fashion, blending classic subversive motifs with high-end construction. Known for its signature use of authentic leather, heavy studding, safety pins, and zippers, the brand offers a refined yet riotous wardrobe. Core pieces include rave-style denim with D-ring accents, tailored outerwear, and graphic-heavy knits that express a distinct anti-establishment attitude.

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