nununu

Founded in 2009 by Iris Adler and Tali Milchberg, Nununu is an Israeli children's fashion brand created as a direct alternative to traditional, cliché-filled kids' clothing. The brand rejects the typical pink and blue divide, instead building its collections on a minimalist and largely unisex foundation with a palette of black, grey, and other muted tones. This approach was driven by the founders' intuition and a desire for a children's line with a clear design DNA, which has since influenced a global trend in kids' fashion.

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