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aaj by aminah

American footwear brand known for its signature oversized bows and bold, feminine design aesthetic.

ORIGIN

United States

PRICE TIER

contemporary

Founded in 2012 by former professional dancer Aminah Abdul Jillil, her eponymous footwear label translates a background in performance into bold, statement-making shoe designs. Born in Anchorage, Alaska, and having performed with artists like Britney Spears and Janet Jackson, Abdul Jillil launched her brand without formal design training, initially constructing prototypes by hand. The brand is best known for its signature oversized bow details, which adorn pumps, sandals, and flats, creating a distinctively feminine and theatrical aesthetic.

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