A diffusion line from Japanese icon A Bathing Ape, known for its playful Moonface logo and accessible streetwear.
ORIGIN
Japan
PRICE TIER
contemporary
Launched in 2012, AAPE is the youthful diffusion line of the iconic Japanese streetwear brand A Bathing Ape (BAPE). It was created to offer a more accessible price point and target a younger, mainstream audience while retaining the energetic spirit of its parent label. AAPE reinterprets BAPE's signature codes, like camouflage and military themes, for a new generation, swapping the original Ape Head for the distinct, rounded "Moonface" logo that features prominently across its collections. The brand’s collections are rooted in casual, everyday wear, blending American-inspired sportswear and Japanese baseball influences with a distinct Tokyo edge. Core items include graphic t-shirts, hoodies, and cargo pants, often featuring bold logos, varsity-style lettering, and variations of the signature AAPE CAMO.