New York-based fine jewelry house known for its whimsical baby shoe charms and sentimental, family-inspired designs.
ORIGIN
USA
PRICE TIER
luxury
Aaron Basha is a multi-generational fine jewelry house that translates life’s milestones into playful, precious mementos. While the family’s jewelry heritage began in 1906, the brand’s modern identity was established on New York’s Madison Avenue in 1990, building on founder Aaron Basha’s background as a master diamond cutter. The collections are defined by a spirit of sophisticated whimsy, most famously embodied by the original baby shoe charm, created to celebrate the birth of a grandchild. These miniature treasures, along with signature ladybug, evil eye, and flower motifs, are crafted in 18-karat gold, platinum, and vibrant enamel, often set with diamonds and other precious gems.