London-based label known for its gender-fluid tailoring that merges Savile Row precision with rebellious British subculture.
ORIGIN
United Kingdom
PRICE TIER
luxury
Launched in 2022 by Central Saint Martins graduate Aaron Esh, the London-based label offers a distinct perspective on modern city style. Initially a menswear line, the brand quickly gained traction for its method of infusing the rigor of Savile Row tailoring with the spirit of British youth culture, leading to its expansion into womenswear. Esh, a 2023 LVMH Prize finalist, designs with a sense of refined ease, creating clothes that are both subversive and elegant. The brand's aesthetic is rooted in the energy of East London, blending couture-level techniques with a raw, street-level sensibility.