aaron's tourist center

Founded in 2022 in the coastal city of Gangneung, South Korea, Aaron's Tourist Center (ATC) is a hybrid lifestyle brand and cultural space created by Aaron Seong and Kim Hyunkyung. Rooted in the philosophy that everyday life should be approached with the curiosity of a traveler, the brand operates as both a physical dining destination and a purveyor of travel-inspired goods. Seong, whose background in fashion and deep connection to his hometown's coastal culture inform the brand's ethos, designed ATC to function as a literal and figurative tourist center for modern creatives.

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