South Korean lifestyle brand and cultural space offering travel-inspired apparel, souvenirs, and curated local experiences.
ORIGIN
South Korea
PRICE TIER
contemporary
SPECIALIZATION
UNISEX
Founded in 2022 in the coastal city of Gangneung, South Korea, Aaron's Tourist Center (ATC) is a hybrid lifestyle brand and cultural space created by Aaron Seong and Kim Hyunkyung. Rooted in the philosophy that everyday life should be approached with the curiosity of a traveler, the brand operates as both a physical dining destination and a purveyor of travel-inspired goods. Seong, whose background in fashion and deep connection to his hometown's coastal culture inform the brand's ethos, designed ATC to function as a literal and figurative tourist center for modern creatives.