abel

Founded in 2013 by former winemaker Frances Shoemack, Abel is a fragrance brand born from a desire for a natural perfume that was chic, modern, and long-lasting. Shoemack, a New Zealander, launched the brand in Amsterdam with the goal of creating the world's best natural perfumes. Today, the brand operates from Wellington, New Zealand. Abel collaborates with master perfumer Isaac Sinclair to create its scents. The brand is known for its commitment to 100% natural, plant-derived ingredients, and is a pioneer in using biotechnology to create innovative and sustainable fragrances. Abel's perfumes are designed to be "living" scents, meaning they evolve with the wearer's body chemistry to create a unique and personal fragrance. The collection is entirely unisex and features a range of scents from the fresh and citrusy to the deep and woody.

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