abercrombie fitch kids

Founded in 1892 as an elite outfitter for sporting and excursion goods, Abercrombie & Fitch has undergone a significant transformation. Originally known for high-quality outdoor gear favored by figures like Theodore Roosevelt, the brand was repositioned in the 1990s under CEO Mike Jeffries as a purveyor of "casual luxury" for a young, aspirational demographic, defined by its sexually charged advertising and exclusionary image. After a period of decline, the company embarked on a major rebranding effort in the mid-2010s, moving away from its controversial past.

See more