South Korean skincare brand known for its minimalist, barrier-focused formulations and signature Heartleaf soothing products.
ORIGIN
South Korea
PRICE TIER
mid
Founded in 2016 in South Korea by Sanghyun Kim—who launched the brand to counter exaggerated beauty marketing with functional, skin-beneficial formulas—Abib is a minimalist skincare label dedicated to restoring the skin's natural balance. The brand’s name, derived from the Hebrew word for "the first month," reflects its foundational approach to skin health. Abib is celebrated for its sleek, functional packaging and short, effective ingredient lists that prioritize skin tolerance and barrier repair. The brand’s core offerings are defined by soothing botanical extracts and innovative textures, most notably its cooling Heartleaf spot pads, lightweight glide-on sunsticks, and unique gummy sheet masks that adhere seamlessly to the contours of the face.