London-based menswear label known for its minimalist, contemporary streetwear and signature boxy silhouettes.
ORIGIN
United Kingdom
PRICE TIER
contemporary
Founded in London in 2021 by Jack Henderson and Perry Davies, about:blank is a contemporary menswear label built on a community-first approach. The brand emerged with a single signature piece—a cropped, boxy T-shirt—and quickly gained traction through a focus on quality materials, sharp design, and editorial storytelling. Its core identity is rooted in what the founders call “Contemporary Minimalism,” blending clean, relaxed silhouettes with traditional menswear influences like '90s Ralph Lauren and J. Crew.