Australian denim brand known for its flattering, vintage-inspired fits and a youthful, trend-driven style.
ORIGIN
Australia
PRICE TIER
contemporary
Founded in Melbourne in 2013, Abrand has established itself as a go-to denim label for a new generation. The brand was launched by Par Lundqvist and Richard Bell of Threebyone, a denim house with a genuine passion for the craft of jeans. Abrand channels a youthful, no-frills energy, focusing on quality denim designed to last. Its core identity is built on flattering fits and authentic, vintage-inspired washes that resonate with a modern audience, often drawing from 90s and Y2K aesthetics. The collections feature signature styles like the '94 High & Wide and the '99 Baggy, alongside denim shorts, skirts, and jackets.