Physician-founded skincare offering clean, science-backed formulas designed to address hyperpigmentation and sensitivity in melanin-rich skin.
ORIGIN
USA
PRICE TIER
premium
AbsoluteJOI is a clean skincare brand founded in 2019 by Dr. Anne Beal, a physician and public health researcher with a focus on creating safe, effective products for women of color. The brand was born from Dr. Beal's frustration with the lack of gentle, anti-aging options for her own maturing, sensitive skin and that of her daughters. AbsoluteJOI specifically addresses the needs of melanin-rich skin, which is more prone to hyperpigmentation and sensitivity, by using science-backed active ingredients without common irritants like fragrances, dyes, or parabens. The brand champions a philosophy of celebrating ageless beauty rather than fighting aging.