Italian fashion label known for its provocative, body-conscious silhouettes and glamorous club-ready aesthetic.
ORIGIN
Italy
PRICE TIER
contemporary
Founded in 2001 by the Italian manufacturing house Emanuel S.P.A., AB/SOUL (often stylized as AB/Soul) emerged as a bold player in the European contemporary market, defining itself through an aesthetic of unapologetic glamour and seduction. The brand was built on the concept of the "arrogant" woman—one who demands attention and embraces her sexuality with confidence. This philosophy translates into collections heavy on sheer textures, plunging necklines, and form-fitting cuts designed for high-impact entrances.