Italian fragrance house known for its timeless Colonia scent and embodying discreet, sun-filled luxury.
ORIGIN
Italy
PRICE TIER
luxury
Founded in Parma in 1916 by Baron Carlo Magnani, Acqua di Parma began with Colonia, a single, unusually fresh fragrance created for the founder’s personal use. This light, citrus-forward scent became a symbol of sophisticated Italian style, a discreet alternative to the heavier perfumes of the era, famously spritzed on suits by tailors for their distinguished clients. For decades, the brand remained an insider's secret, beloved by high society and Hollywood stars visiting Italy.